The Team

Our Leadership Team Includes Lifelong Firefighter/EMTs & Public Safety Pros Driven to Create Dynamic Emergency Services Content, Commerce & Community Solutions

First Arriving and sister company Go Forward Media are led by Dave Iannone and Chris Hebert, lifelong firefighters who founded the original and and have pioneered across all facets of public safety marketing — fire, rescue, EMS and law enforcement.
We’ve spent our lives creating innovative content and marketing platforms, online communities and events that have made a lasting impact in public safety.
Our team includes some amazing content, design, technology and marketing professionals who all share a passion to create incredible solutions that our clients and partners love – and more importantly help them achieve and exceed their objectives.
We’ve worked with many of the fire service’s top companies and organizations over the last 20 years – It’s not just a business for us, it’s a major part of our lives. We live and breathe the fire & emergency services every day.
We are not just a media company angling for your advertising dollars– we want to be a long term partner in the success of your company, brand or organization and deliver meaningful ROI.

Deep Digital & Integrated Marketing Experience in 30+ Unique Consumer, B2B & Niche Vertical Markets

Founders of the Original &

Creators of the Firefighter, EMS & Law Enforcement MONOPOLY Board Games

Decades of Fire, Rescue & EMS Experience as Front Line First Responders & Leaders


Dave Iannone

Founder & Idea Guy

Since the age of 12, Dave has been in love with the fire service. He's spent the last (nearly) 30 years at the Hyattsville (MD) VFD where he, Chris and others first worked together on, later taking on all of public safety and numerous other B2B, consumer & niche markets -- from construction to security, medical to sports -- in the digital & integrated media space. Dubbed a serial entrepreneur (and proud of it), he's found many creative ways over the years to blend his passion for great content, the Web and the emergency services.


Christopher Hebert

Content is King

Chris is from Upstate (the New York one) where he started his fire service career as a teen but made his home in Maryland where he met Dave, they started and the rest is history. Chris is not only a creator of many things Web, he's also a Firefighter/Technician with the Washington, D.C. Fire/EMS Department and Life Member of the Hyattsville (MD) VFD. He leads the way with our bloggers, content creation, WordPress and lots of other fancy technical things.


Dave Statter

All Things News & Media

Beyond being the most read blogger in the fire service, Dave brings his exceptional experience in the media world. He has over 40 years in broadcast media but his love for firefighting started when he was a Firefighter/EMT and emergency dispatcher in the Washington, D.C. area. Dave also consults with departments and fire service companies on reputation management, social media & media relations. His days of being a TV reporter may be over, but his impact in public safety carries on with STATter911 & First Arriving.


Sung Hee Kim

Creative Inspiration

For nearly a decade, Sung Hee's Sagetopia agency has worked with our clients, partners and sponsors to complete compelling design & development projects from logos and branding to web sites and trade show materials. Sung Hee has established a time-honored reputation for beauty, distinction, functionality and impeccable client satisfaction. Her team's work with us includes recently launched sites for the National Fallen Firefighters Foundation, plus ESPN, Elsevier Public Safety, Hyattsville VFD and Absolute Rescue.



Diane Giles

Marketing Support


Mike Smith

Rescue Guru